The City of Alameda invites proposals for On-Call Parking Consultant Services to provide recommendations for various parking policies and programs within the City. The Consultant will be responsible for assessing the current parking situation, identifying areas for improvement, and recommending solutions to enhance the overall parking experience for residents and visitors. The Contract term will be no more than 5-years.
Proposers shall read the information contained in this Request for Proposal (RFP) to understand how to submit the proposal, what documents must accompany the proposal and what legal obligations apply when the Proposer submits a proposal. Any Proposer that wishes to be considered for this work must submit the information requested in this RFP and if invited, participate in an evaluation interview panel.
All questions regarding the RFP must be submitted in writing via e-mail by Friday, September 11, 2026, 5:00 PM to:
Ricardo De La Torre
Parking Manager
City of Alameda | Public Works Department
rdelatorre@alamedaca.gov
The City of Alameda is a full-service island city of approximately 78,000 residents, encompassing 23.4 square miles situated entirely on an island in the San Francisco Bay. Because Alameda is accessible only via bridges, a tunnel, and ferry, its parking and transportation dynamics are fundamentally different from those of mainland cities, making parking management a direct and powerful lever in shaping how residents choose to get around.
Alameda's unique geography creates both constraints and opportunities. The limited number of access points means that vehicle trips on and off the island are inherently concentrated, and that alternatives to driving, including transit, ferry, and active transportation, play an outsized role in the city's overall mobility picture. As a result, how the City manages parking is directly tied to its broader climate, safety, and mobility goals.
Alameda's parking program underwent a major reorganization beginning in November 2021, when the City Council approved moving parking enforcement from the Police Department to Public Works and consolidating all parking revenues and expenses into a single Parking Management Fund. The program launched publicly in May 2022 and has since expanded.
The City operates under a hybrid municipal model: the Public Works Department manages the parking program directly, with the Parking Manager serving as the division lead for adjudication, enforcement, meter operations, revenue, ferry terminal parking, EV charging, and capital improvement projects. Policy, planning, and public communications are coordinated with the Planning, Building, and Transportation Department.
The City manages more than 2,000 paid parking spaces. The portfolio encompasses on-street parking and curb space across two major commercial corridors (Park Street and Webster Street), three surface lots in commercial areas, surface lots at three regional ferry terminals (Harbor Bay, Main Street, and Seaplane Lagoon), and the Civic Center Parking Structure.
The City is currently undertaking a citywide parking rate study, which includes an evaluation of parking rates within its commercial corridors. This study is intended to inform future rate-setting policy and may result in changes to parking pricing, time limits, or related management strategies in the areas under review. Proposers should be aware of this ongoing effort, as recommendations or work performed under this on-call contract may need to be coordinated with, or informed by, the findings of the rate study.
More information about our program can be found at: www.alamedaca.gov/parking
Proposers shall submit a Portable Document File (PDF) packaged proposal via email only by 2:00 PM on September 18, 2026. Electronic proposals submitted past this deadline will not be considered.
Submit Proposals via email only to: rdelatorre@alamedaca.gov.
Subject Line: “City of Alameda – On-Call Parking Consultant Services RFP Submittal”
The City assumes no responsibility for delays caused by electronic delivery service. Any Proposal received prior to 2:00 PM September 18, 2026, may be modified by written addendum or withdrawn by written request from the Proposer to the City up to the official time when all proposals are due.
RFP - On-Call Parking Consultant Services(PDF, 2MB)
Addendum No.1(PDF, 247KB)